The Avant/Garde Diaries Project Space
I was tasked with overseeing the realization of the Mercedes Benz (Daimler AG) initiated project The Avant/Garde Diaries' editorial office dubbed "Project Space," in Soho, NYC.
This included actualizing the interior design concept to spec, but also sourcing new as well as vintage furnishings and hardware for a space whose multi-functional usage included day use office but also served as an occasional gallery, shop, and event space.
Additionally, I conceptualized, designed and produced all signage and large scale interactive display– such examples included a night display of films we produced in house, projected over our massive store windows with custom museum style listening stations available to passersby between the hours of 6pm-6am.
Design & production: Ariel Stark-Benz
Additional production: Rune Orlof, Jack Foley
Architectural Drawings: Novono (Berlin)